From Media Network to AI Portal
Making Content Available as AI Training Data
AI Content Portal by picturemaxx
Artificial intelligence is not only changing technologies, but entire markets.
The content industry is also currently undergoing a radical change: demand for individual, traditionally licensed images and videos is declining, and content providers are facing major structural changes.
But AI does not only bring challenges – it also opens new opportunities.
For powerful AI systems, the decisive factor is not individual pieces of content, but large-scale, structured, and legally compliant datasets. These datasets include images, videos, and editorially produced texts with clearly defined usage rights. This is exactly where a new business opportunity is emerging for content providers: the market for AI training data.
What exactly is AI training data?
AI training data refers to all data an AI model uses to “learn.” By analyzing this data, the model identifies patterns and uses them to generate outputs or make decisions. In this way, training data forms the model’s accumulated experience. The quality and diversity of this data are critical to ensure a model’s accuracy, reliability, and fairness. AI models are trained on a wide range of data types, including images, text, video, and other formats.
Why AI requires ever-increasing amounts of image data
Modern AI systems require millions — not just thousands — of images and content assets to operate reliably. There are several reasons for this:
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Generalization: Models must encounter countless variations of a motif to learn effectively.
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Diversity: Broad datasets help reduce distortions and minimize bias.
At the same time, AI providers are facing increasing pressure to move away from web-scraped data with unclear licensing. Legal risks, transparency obligations, and regulatory requirements are all intensifying, making compliant and well-documented data sources more critical than ever.
Challenges in the content market
The traditional content and image market has been under structural pressure for years:
• Declining demand for individual images
• Intense competition and price pressure
• AI-generated images increasingly replacing real photography
As a result, many providers now have more content than ever before — yet generate less revenue. The existing business model is thus losing its economic stability.
The opportunity – AI as an additional source of revenue
A promising new market is emerging for content providers — the market for AI training data.
While demand for individual, traditionally licensed images continues to decline, AI providers need vast and specially prepared image and data sets to train, refine, and customize their AI models.
Much of this content already exists but remains dormant in the archives and databases of many content providers. Making it available for AI training unlocks an additional revenue stream, independent of traditional licensing models.
picturemaxx is building an AI marketplace that aggregates high-quality content, validates it, and licenses it for AI services in full compliance with legal requirements
A new business model with picturemaxx
We’re ready to move into this market
— together with you.
We are currently developing an AI marketplace that enables the controlled, transparent, and legally compliant provision of image and content data for AI applications. This marketplace brings together content providers and data consumers in a single environment.
There is no additional effort required on your part: picturemaxx takes care of the technical preparation of your data, delivers the necessary infrastructure, and manages all communication with AI providers.
Simplicity
The entire content is accessible through a single interface and billed per individual file, enabling full transparency and real-time monitoring at any time.
Governance
Authors’ rights remain protected through clear contractual agreements, ensuring content is never used illegally.
Control
Rights holders define what may be licensed.
Scalability
The AI media network gives image providers easy, low-risk access to the AI business, while AI developers can source content and improve their models.
Monetization
Rights holders make their content available for the training or further development of AI models in exchange for compensation.
Data processing
picturemaxx delivers data to AI companies in a machine-readable format.
Media network is our expertise
With over 40 years of experience as a service and solution provider in the media industry, picturemaxx successfully operates a large, global media network.
Our network contains billions of image assets, making picturemaxx a key player in the big data economy and an attractive partner for AI providers who want to negotiate centrally rather than individually.
FAQ
Wichtige Antworten vorab
In welcher Form müssen Bilder vorliegen, um von KI-Anbietern verarbeitet werden zu können?
Die im Mediennetzwerk üblichen digitalen Formate reichen aus. Die Aufbereitung der Daten übernimmt picturemaxx für Sie.
Wer ist mein Ansprechpartner, falls sich Fragen ergeben?
picturemaxx ist Ihr Ansprechpartner bei allen Fragen rund um die KI-Trainingsdaten und vertritt Sie gegenüber den KI-Anbietern.
Wird technisches Wissen für die Aufbereitung der Bilddaten für die KI benötigt?
Nein, Sie benötigen kein spezielles technisches Fachwissen. Die Aufbereitung der Daten für die KI übernehmen wir vollständig für Sie.
Wieviel erhalte ich für die Lizenzierung der Bilder an KI-Anbieter?
Entscheidend sind der Bildinhalt und das Angebot der KI-Anbieter. Die aktuell diskutierten Vergütungen reichen von ein paar Cents bis etwa einem Dollar.
Kann ich selbst entscheiden, welche Bilder für KI-Trainingszwecke verwendet werden und welche nicht?
Ja, Sie werden in Ihren Datenbanken festlegen können, welche Bilder für KI-Trainingszwecke lizenzierbar sind und welche nicht.
Werden bei Verwendung der Bilder für KI-Trainingszwecke die Urheberrechte gewahrt?
Dank klarer Nutzungsvereinbarungen bleiben die Rechte der Urheber geschützt.