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picturemaxx is your partner for content, technology, and market expertiseWe support companies in organizing, monetizing, and intelligently leveraging digital content for new technologies.
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More about picturemaxx
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Our mission
Through our global platforms, powerful applications, and deep market expertise, we empower media companies, businesses, and institutions to efficiently organize and monetize digital content and use it as a valuable resource for emerging technologies, applications, and digital ecosystems.
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Our story
The roots of picturemaxx reach deep into the 1980s. We launched the first online system for image search in 1993. This became our leading marketplace, today known as my-picturemaxx. In 2003, we were among the first to offer a DAM system as a service. And today, we continue to lead the way in finding the best solutions for our customers in the AI economy.
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Looking ahead
Our vision is a digital world where content is trusted and used by both people and intelligent applications, with picturemaxx as the key connection between content, data, and technology.
The people behind picturemaxx
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MAX WIEBERNEIT
Vorstand/CEO, Sales -
CHRISTIAN KERBETZ
Director IT -
FLORIAN KICK
Head of New Product -
TOMISLAV FRANJIC
Head of Sales International -
BRITTA MILDE
Head of Marketing -
ANDREAS KOTTERMAIR
Head of Business Administration -
MARCUS ZELEND
Head of Research & Platform Engineering -
LISA SCHMIDT
Head of Product Development & Innovation -
GISELA STUMMER
Head of Professional Services
Photos: Ricardo Wiesinger (T. Franjic private)
Why picturemaxx
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Expertise in Platforms and Marketplaces
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Partnership, not just a tool provider
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Collaboration on equal terms
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Open, scalable systems
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Made in Europe
»Through its two agencies, Selected Images and Twinkle Images, LENSANA U.G. offers both up-to-the-minute news material and feature stories, as well as editorial stock specializing in magazine covers. In this context, picturemaxx DAM for Image Agencies is indispensable for us. Everything from content ingestion and metadata tagging to marketing across multiple channels, invoicing, and sales reporting can be handled with picturemaxx. No other DAM system offers this scope and these possibilities, with everything in one system and from a single source.
We are particularly pleased with the support we receive from the friendly and competent support team, which never breaks a sweat, even when things get difficult.«
Steffen Osburg, Managing Director / CEO LENSANA U.G.
»As Visual Experts, we have many years of experience in traditional picture editing, picture agency business and digital data processing.
We have been relying on picturemaxx Agency for years to allow us to save time and work efficiently. We use the back office area to manage our own image data and for general administration. We use my-picturemaxx for external picture editing for publishing houses and other companies that use media.
We have been very pleased with picturemaxx’s support and service for many years now. Our queries and requests are dealt quickly and competently and we feel that we are in good hands.«
Alice Rauch-Wendlinger, Owner Visual Experts – Interfoto
»The Ostkreuzschule für Fotografie is one of the few institutions that trains photo editors. In addition to working on various projects, researching suitable photographic material is an important part of the two-semester course. Of course, we also introduce the common ‘tools of the trade’, such as the my-picturemaxx program. Knowledge of this is a requirement in many editorial departments.
picturemaxx provides free software licenses for the course and provides introductory guides. In this way, we can make our training of picture editors very practical, and picturemaxx makes a contribution to developing well-qualified young talent in the industry.«
Nadja Masri, Lecturer and Freelance Picture Editor at Ostkreuzschule für Fotografie
»Efficiency is essential for picture editors when researching images as part of their day-to-day work. picturemaxx has developed a tool that meets this need perfectly.
Being able to search across multiple agencies simultaneously and download images quickly saves us a great deal of time, which is a major advantage. The series feature is also extremely helpful for our work.«
Britta Neumann, Picture Desk, Lea / Klambt Verlag
»As an agency specializing in exceptional photography and exclusive reportage, we have relied on picturemaxx for years as a trusted technology partner for our image archive. The platform helps us maximize the visibility of our authentic journalistic content. Thanks to the consistently solution-oriented support, our clients can quickly find the right images and access clear information on provenance and licensing terms, making the entire licensing process easier for editorial teams, publishers and companies.«
Silke Frigge, Managing Director laif Agentur für Photos & Reportagen GmbH
»Image buyers are shown what all the picture agencies have to offer in the same layout in my-picturemaxx. All providers are presented on an equal footing. This is not only an advantage for users, who can concentrate completely on the images, but also for the image providers. For us as a picture agency for the Catholic News Agency, with a small but fine picture database from the world of the church and religions in all their facets, picturemaxx is the optimal connection to the customers.«
Marialuisa Plassmann, Head KNA-Bild Catholic News Agency
»As Europe’s leading specialist photo agency group, we are represented in the my-picturemaxx media network with all our brands (e.g. in the areas of food, living, beauty, science, medical, health, garden and travel. Through my-picturemaxx, we reach almost all relevant editorial offices in German-speaking countries. In view of its efficiency and reach, the media network is a very important addition to our own websites.«
Martin Skultety, Managing Director Image Professionals GmbH
»At a large educational publisher like Cornelsen Verlag GmbH, smooth collaboration and efficient information sharing are essential. For example, we use the my-picturemaxx ‘Share Lightboxes’ feature for this. It allows our editorial teams to work very efficiently with the licensing department.
Another important aspect is that through my-picturemaxx the portfolios of several providers can be searched at the same time. This enables our editors to compare media assets directly. The editorial team can choose the ‘best’ asset.«
Zeynep Arghan, Content Development Manager Cornelsen Verlag GmbH
»bpk-Bildagentur is both the central media service provider for digital images from all institutions of the Prussian Cultural Heritage Foundation and the commercial image portal for over 200 national and international cultural institutions. What we offer is supplemented by partly exclusive, high-quality testimonies to contemporary history by renowned photographers. Thanks to picturemaxx, organizing and publishing our digitized art treasures and archive material is straight forward, and it allows us to reach new interest groups and attract more attention. Our requirements and concerns are handled quickly and competently and we look forward to further cooperation with picturemaxx in the future.«
Stefan Geiser, Information and Data Management, bpk-Bildagentur
»For us in the general picture editing department of the ADAC Verlag, speed and range are what count. As the most diverse agencies are grouped together, we always find the right photo quickly and efficiently with my-picturemaxx.«
Beate Blank-Wengefeld, Team Leader Picture Editing ADAC Verlag GmbH & Co. KG
»Visum is Germany’s oldest photographer agency and operates internationally. Our customers are book publishers, advertising agencies, newspapers and magazines worldwide. The image archive can be searched online via the picturemaxx website solution and in the my-picturemaxx media network. Our range of images is updated daily.
All the important processes, from delivery of the pictures by our photographers, through post-processing, keywording and selection, to rapid publication in the individual channels, are carried out using picturemaxx solutions. We really appreciate the logic and clarity of picturemaxx management.«
Margarete Krüger, Picture Editor Visum Foto GmbH
»Since 2000, we have been acquiring well-known picture agencies from the field of film/TV/personalities and estates of photographers whose photographs are historically and culturally significant as documents of the times they lived in and the modern world. We digitize these works and make them available online: on our picturemaxx website and via my-picturemaxx. We would like to thank picturemaxx very much for the excellent service and the opportunity to be part of this virtual department store of the image world.«
Christine Schwarz, Support Executive United Archives