picturemaxx is
Network, innovator, idea generator Network, innovator, idea generator Network, innovator, idea generator
Transparency, Speed and Responsiveness Transparency, Speed and Responsiveness Transparency, Speed and Responsiveness
Operator of IT infrastructure and services in the cloud Operator of IT infrastructure and services in the cloud Operator of IT infrastructure and services in the cloud
Integrator of users and applications Integrator of users and applications Integrator of users and applications

Network, innovator, idea generator

picturemaxx provides entry to the world’s largest network of professional content portals and empowers users to access, organize and distribute content more efficiently.

Transparency, Speed and Responsiveness

picturemaxx solutions help companies manage images, videos and other media. Our media search engine and its unique network of content providers are state-of-the-art.

Operator of IT infrastructure and services in the cloud

picturemaxx provides high-availability software solutions, infrastructure and security via the German-based high-security data center with private business cloud and international partners.

Integrator of users and applications

More than 1,000 German and international customers rely on picturemaxx solutions to acquire and manage media.

picturemaxx at a glance
Market
MAM/DAM solutions (media asset management)
ECM Software Solutions (enterprise content management)
Target groups
Communications, Marketing, Public Relations, Investor Relations, Media Management
Founded
1982
Turnover in Euro
3.7 mil
Employees
41
Legal Form
Stock Corporation, not listed
Headquarters
Clients
Benjamin Neu
CEO
Benjamin Neu
Matthias Dittler
Chairman of the Board
Matthias Dittler
Organization
Philosophy
Vision
Every company is a media company

Websites, digital newsletters, blogs, brochures, apps and social media – communication is core for every company. At the same time, brand building, marketing communication and the quality of experience within the target group are becoming more and more important. As a consequence, photos, graphics, videos, audios, texts and other content are being produced, searched, acquired and distributed on a global basis. This is why enterprises of all sizes in all sectors need intelligent media management solutions.

Mission
Transforming digital data into relevant media

Only relevant content will effectively reach its target group. To know what’s relevant, to leverage  relevant information or media and to be responsive in communication are additional success factors.
picturemaxx’s innovative and most productive Media Asset Management solutions are the heart and soul of marketing and communication. It is here where all relevant information comes together to be distributed in various ways.

Strategy
Quality, speed and growth

We are pioneers and innovators constantly looking for progress by developing, optimising and updating to the benefit of our customers. picturemaxx’s core competences are the development and the operation of platforms for the professional Media acquisition, distribution and presentation, as well as the management of contributing  content providers and buyers. Our goal is to be a quality leader in this sector. At the same time, competence, flexibility and responsiveness towards our customers’ requirements are very important to us.
A sustainable and profitable international growth is also main part of our strategy.

Priority
Customer success

picturemaxx strives for long-term customer relationships. We are therefore focusing on customer benefit and satisfaction as cornerstones of success. Thus, every picturemaxx employee is committed to perfect the quality of service, software solutions and our data center.
All services are consequently geared to the market requirements which are constantly monitored. All relevant processes are constantly customer-orientated, steered and monitored in order to meet the customer’s needs. picturemaxx’s Quality Management System is dedicated to continuous improvement.  

Society
Responsible behaviour at all levels

We take our responsibility towards society very seriously. This means a constant commitment towards our employees, partners, customers, suppliers, shareholders and to the people and institutions in our environment. It is our aim to provide outstanding innovations always in accordance with our high ethical, ecological, economic and social values.

Management

picturemaxx AG show all »

Benjamin
Neu

CEO

Benjamin Neu
CEO

at picturemaxx since 2014

"Cloud solutions that are both cost-effective and high-performance are only possible if hardware and software are perfectly matched. By using the latest technologies and high-quality hardware, we achieve the highest possible efficiency in the interplay of sophisticated features and machine capacity. This approach allows us to continuously offer our customers new features, while maintaining favorable costs."

Neu

Andreas
Herzog

Senior Vice
President

Andreas Herzog
Senior Vice
President

at picturemaxx since 2014

"The market is the very core of everything we do at picturemaxx. For us technologists, this means there are no unauthorized approaches to generate value for our customers. Despite — or perhaps because of — our long tradition, no existing concept or solution is deprived of continuous improvement."

 



Herzog

Olya
Evanitsky

Senior Vice
President

Olya Evanitsky
Senior Vice
President

at picturemaxx since 2008

"picturemaxx works with companies of every size that need powerful tools for managing their media assets. In this digital age
every company is a media company! Our aim is to find and build solutions for customers in order to make their lives easier and their businesses run more smoothly. picturemaxx opens new markets and possibilities for every one of them."


Evanitsky

Simone
Kolb

Head of Sales

Simone Kolb
Head of Sales

at picturemaxx since 2002

“As a pure technology company, we have to constantly be aware that the success of our customers is paramount and therefore defines the true success of our own products. That is why my definition of sales is quite simple: We are the permanent representation of the interests of the market inside of our own company.”

Kolb

Britta
Milde

Head of Marketing

Britta Milde
Head of Marketing

at picturemaxx since 2003

"Over the past decades, several new movements in our culture have been coined, such as “The Experience,” “The Risk,” or “The Multi-Option Society.”  Perhaps the most relevant is “The Information Society.”  Whether you believe this to be a myth or a temporary phenomenon, what is clear is that we live in an age of communication with unprecedented access."



Milde

Marcin
Czyzewski

Team Lead R&D
Media Network

Marcin Czyzewski
Team Lead R&D
Media Network

at picturemaxx since 2016

"The picturemaxx Media Network is a model of success; it’s a great value to customers and improves their daily work. Because of our technology, infrastructure and innovation, using the network is both powerful and efficient. Our job is to reinvent our solutions constantly, always building new features and optimizing existing ones. As part of this process we’re always evaluating and acting on customer feedback, as well as changes within the industry."

Czyzewski

Christian
Kerbetz

Head of
Infrastructure

Christian Kerbetz
Head of
Infrastructure

at picturemaxx since 2018

"Our goal is to stay at the forefront of technology and client services. Fast-evolving and ever-increasing demands on bandwidth and systems availability mean we must constantly reassert our expertise and state-of-the-industry leadership. We succeed by combining the latest technologies with tried and tested customer service and craftsmanship, and by focusing on next-level cyber security. But the most crucial element of our approach is a skilled, motivated, cooperative team devoted to the success of your business."

Kerbetz

Marcus
Zelend

Deputy Manager
R&D MAM/DAM

Marcus Zelend
Deputy Manager
R&D MAM/DAM

at picturemaxx since 2009

"As specialists in Framework and Core Development, we are architects, rather than developers, because we provide strong foundations for our products. Our goal is to achieve multi-level structures for high flexibility and scalability at an early stage to eliminate interference effects, as they inevitably arise in dynamic technology environments."


Zelend

picturemaxx AG

Zelend
Marcus Zelend Deputy Manager
R&D MAM/DAM

at picturemaxx since 2009

"As specialists in Framework and Core Development, we are architects, rather than developers, because we provide strong foundations for our products. Our goal is to achieve multi-level structures for high flexibility and scalability at an early stage to eliminate interference effects, as they inevitably arise in dynamic technology environments."


Kerbetz
Christian Kerbetz Head of
Infrastructure

at picturemaxx since 2018

"Our goal is to stay at the forefront of technology and client services. Fast-evolving and ever-increasing demands on bandwidth and systems availability mean we must constantly reassert our expertise and state-of-the-industry leadership. We succeed by combining the latest technologies with tried and tested customer service and craftsmanship, and by focusing on next-level cyber security. But the most crucial element of our approach is a skilled, motivated, cooperative team devoted to the success of your business."

Czyzewski
Marcin Czyzewski Team Lead R&D
Media Network

at picturemaxx since 2016

"The picturemaxx Media Network is a model of success; it’s a great value to customers and improves their daily work. Because of our technology, infrastructure and innovation, using the network is both powerful and efficient. Our job is to reinvent our solutions constantly, always building new features and optimizing existing ones. As part of this process we’re always evaluating and acting on customer feedback, as well as changes within the industry."

Milde
Britta Milde Head of Marketing

at picturemaxx since 2003

"Over the past decades, several new movements in our culture have been coined, such as “The Experience,” “The Risk,” or “The Multi-Option Society.”  Perhaps the most relevant is “The Information Society.”  Whether you believe this to be a myth or a temporary phenomenon, what is clear is that we live in an age of communication with unprecedented access."



Kolb
Simone Kolb Head of Sales

at picturemaxx since 2002

“As a pure technology company, we have to constantly be aware that the success of our customers is paramount and therefore defines the true success of our own products. That is why my definition of sales is quite simple: We are the permanent representation of the interests of the market inside of our own company.”

Evanitsky
Olya Evanitsky Senior Vice
President

at picturemaxx since 2008

"picturemaxx works with companies of every size that need powerful tools for managing their media assets. In this digital age
every company is a media company! Our aim is to find and build solutions for customers in order to make their lives easier and their businesses run more smoothly. picturemaxx opens new markets and possibilities for every one of them."


Herzog
Andreas Herzog Senior Vice
President

at picturemaxx since 2014

"The market is the very core of everything we do at picturemaxx. For us technologists, this means there are no unauthorized approaches to generate value for our customers. Despite — or perhaps because of — our long tradition, no existing concept or solution is deprived of continuous improvement."

 



Neu
Benjamin Neu CEO

at picturemaxx since 2014

"Cloud solutions that are both cost-effective and high-performance are only possible if hardware and software are perfectly matched. By using the latest technologies and high-quality hardware, we achieve the highest possible efficiency in the interplay of sophisticated features and machine capacity. This approach allows us to continuously offer our customers new features, while maintaining favorable costs."

Corporate Responsibility

picturemaxx has established its own high business standards and principles. We know that certain behavior may have a negative impact in every sector if it does not consider the needs of the society in general as well as each of its individual members. We also know that showing integrity and consideration towards others will make our business much more productive and effective in the long term. Therefore, we commit ourselves to act according to the following four principles:

Our principles of conduct for business
Our principles of conduct for business
  • We conduct our affairs with integrity, fairness and transparency.
  • We comply with all legal requirements.
  • We do not tolerate any form of corruption – directly or indirectly.
Principles regarding our relationship with our employees
Principles regarding our relationship with our employees
  • We treat people with respect, decency and fairness.
  • We help employees develop their potential.
  • We encourage all employees to develop their relevant skills and advance their career.
  • We offer a healthy, safe and pleasant work environment.
Principles regarding our relationship with society as a whole
Principles regarding our relationship with society as a whole
  • We honor and respect everyone.
  • We act against xenophobia and discrimination in all its forms.
  • We are in favour of and do support the mechanisms of a social market economy.
  • We ensure that society as a whole benefits through our actions and our presence.
Principles regarding our relationship with the environment
Principles regarding our relationship with the environment
  • We comply with local environmental regulations.
  • To the extent that is practically achievable we will reduce any negative impact caused by our activities on the environment to a minimum.
  • Our hardware infrastructure fulfills strict requirements surrounding the optimization of energy consumption.

Milestones

  • Launch in the German media market under the APIS brand

    1983 Launch in the German media market under the APIS brand German physicist Ulf Merbold goes to space in the Columbia shuttle Photo: ddp images

  • Launch of the world's first online picture-research tool

    1993 Launch of the world's first online picture-research tool Birthing of the European Union Photo: Corbis / Matton Images

  • Founding of picturemaxx AG with the merging of Cydelion and APIS

    2001 Founding of picturemaxx AG with the merging of Cydelion and APIS Apple‘s first iPod comes to market Photo: Shutterstock

  • Launch of the picturemaxx data center and ASP solutions

    2003 Launch of the picturemaxx data center and ASP solutions Finding Nemo is in movie theaters Photo: Walt Disney Co; EVERETT COLLECTION / action press

  • Launch of the my-picturemaxx media search engine

    2007 Launch of the my-picturemaxx media search engine Sebastian Vettel makes his Formula 1 debut Photo: Vetta / Getty Images

  • Launch of picturemaxx BACKSTAGE and forming of picturemaxx international

    2010 Launch of picturemaxx BACKSTAGE and forming of picturemaxx international The Munich Oktoberfest is 200 years old Photo: Shutterstock

Facts & Figures
More than
0
picturemaxx customers
More than
0
Gigabyte of Data in the picturemaxx Data Center
More than
0 Mil.
media files in the picturemaxx Data Center
More than
0
daily downloads via picturemaxx Systems
More than
0
daily search requests via picturemaxx Systems
Awards
  • IT-Bestenliste in der Kategorie E-Commerce

    IT-Bestenliste in der Kategorie E-Commerce

    my-picturemaxx is one of the leading products in this area.

  • Certificate of Reliability „CrefoZert“ by Creditreform

    Certificate of Reliability „CrefoZert“ by Creditreform

    Just 1.7% of all German companies currently achieve this rating.

  • „TOP 100“  im Innovationswettbewerb

    „TOP 100“ im Innovationswettbewerb

    picturemaxx belongs to the 100 most innovative companies in Germany.

  • Best Employer ITK 2016

    Best Employer ITK 2016

    picturemaxx belongs to the best employers in ITK in Germany.

  • "Best Solvency" credit seal from Euler Hermes

    Proves outstanding creditworthiness and a high transparency level.

  • National Champion of the European Business Award

    National Champion of the European Business Award

    With this title, BACKSTAGE ranks among the most innovative software solutions in Germany.

 
 
 
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