picturemaxx is

Operator of IT infrastructure and services in the cloud

Network, innovator, idea generator

picturemaxx provides entry to the world’s largest network of professional content portals and empowers users to access, organize and distribute content more efficiently.

Transparency, Speed and Responsiveness

picturemaxx solutions help companies manage images, videos and other media. Our media search engine and its unique network of content providers are state-of-the-art.

Operator of IT infrastructure and services in the cloud

picturemaxx provides high-availability software solutions, infrastructure and security via the German-based high-security data center with private business cloud and international partners.

Integrator of users and applications

More than 1,000 German and international customers rely on picturemaxx solutions to acquire and manage media.

picturemaxx at a glance

Market

MAM/DAM solutions (media asset management)
ECM Software Solutions (enterprise content management)

Target groups

Communications, Marketing, Public Relations, Investor Relations, Media Management

Founded

1982

Turnover in Euro

3.7 mil

Employees

41

Legal Form

Stock Corporation, not listed

Offer

Media Network

AGENCY

CORPORATE

Offer

Media Network

AGENCY

CORPORATE

Headquarters

Clients

Management Board with power of representation

CEO

Gerhard Feigl

CTO

Marcin Czyzewski

Supervisory Board

Chairman

Matthias Dittler

Philosophy

Vision

Every company is a media company

Websites, digital newsletters, blogs, brochures, apps and social media – communication is core for every company. At the same time, brand building, marketing communication and the quality of experience within the target group are becoming more and more important. As a consequence, photos, graphics, videos, audios, texts and other content are being produced, searched, acquired and distributed on a global basis. This is why enterprises of all sizes in all sectors need intelligent media management solutions.

Mission

Transforming digital data into relevant media

Only relevant content will effectively reach its target group. To know what’s relevant, to leverage relevant information or media and to be responsive in communication are additional success factors.
picturemaxx’s innovative and most productive Media Asset Management solutions are the heart and soul of marketing and communication. It is here where all relevant information comes together to be distributed in various ways.

Strategy

Quality, speed and growth

We are pioneers and innovators constantly looking for progress by developing, optimising and updating to the benefit of our customers. picturemaxx’s core competences are the development and the operation of platforms for the professional Media acquisition, distribution and presentation, as well as the management of contributing content providers and buyers. Our goal is to be a quality leader in this sector. At the same time, competence, flexibility and responsiveness towards our customers’ requirements are very important to us.
A sustainable and profitable international growth is also main part of our strategy.

Priority

Customer success

picturemaxx strives for long-term customer relationships. We are therefore focusing on customer benefit and satisfaction as cornerstones of success. Thus, every picturemaxx employee is committed to perfect the quality of service, software solutions and our data center.
All services are consequently geared to the market requirements which are constantly monitored. All relevant processes are constantly customer-orientated, steered and monitored in order to meet the customer’s needs. picturemaxx’s Quality Management System is dedicated to continuous improvement.

Society

Responsible behaviour at all levels

We take our responsibility towards society very seriously. This means a constant commitment towards our employees, partners, customers, suppliers, shareholders and to the people and institutions in our environment. It is our aim to provide outstanding innovations always in accordance with our high ethical, ecological, economic and social values.

Management Team

picturemaxx AG show all »

Gerhard
Feigl

Board Member
CEO

Gerhard Feigl

Board Member
CEO

at picturemaxx since 2019
"Digital images are more than just a combination of zeros and ones. They make everyday things visible and show very special moments. A good picture conveys pure emotion. With our media network and our services, we help ensure that storytellers from editorial, advertising and social media fields can bring radiance to their stories. As a proven expert in the field of stock images, we are a fantastic partner to those who are looking for images or selling them."

Photos: © Lisa Hantke

Marcin
Czyzewski

Management Board
CTO

Marcin Czyzewski

Management Board
CTO

at picturemaxx since 2016
"The picturemaxx Media Network is a model of success; it’s a great value to customers and improves their daily work. Because of our technology, infrastructure and innovation, using the network is both powerful and efficient. Our job is to reinvent our solutions constantly, always building new features and optimizing existing ones. As part of this process we’re always evaluating and acting on customer feedback, as well as changes within the industry."

Photos: © Lisa Hantke

Simone
Kolb

Head of Sales

Simone Kolb

Head of Sales

at picturemaxx since 2002
“As a pure technology company, we have to constantly be aware that the success of our customers is paramount and therefore defines the true success of our own products. That is why my definition of sales is quite simple: We are the permanent representation of the interests of the market inside of our own company.”

Photos: © Lisa Hantke

Britta
Milde

Head of Marketing

Britta Milde

Head of Marketing

at picturemaxx since 2003
"Over the past decades, several new movements in our culture have been coined, such as “The Experience,” “The Risk,” or “The Multi-Option Society.” Perhaps the most relevant is “The Information Society.” Whether you believe this to be a myth or a temporary phenomenon, what is clear is that we live in an age of communication with unprecedented access."

Photos: © Lisa Hantke

Marcus
Zelend

Team Lead R&D
MAM/DAM

Marcus Zelend

Team Lead R&D
MAM/DAM

at picturemaxx since 2009
"As specialists in Framework and Core Development, we are architects, rather than developers, because we provide strong foundations for our products. Our goal is to achieve multi-level structures for high flexibility and scalability at an early stage to eliminate interference effects, as they inevitably arise in dynamic technology environments."

Photos: © Lisa Hantke

Christian
Kerbetz

Head of
Infrastructure

Christian Kerbetz

Head of
Infrastructure

at picturemaxx since 2018
"Our goal is to stay at the forefront of technology and client services. Fast-evolving and ever-increasing demands on bandwidth and systems availability mean we must constantly reassert our expertise and state-of-the-industry leadership. We succeed by combining the latest technologies with tried and tested customer service and craftsmanship, and by focusing on next-level cyber security. But the most crucial element of our approach is a skilled, motivated, cooperative team devoted to the success of your business."

Photos: © Lisa Hantke

picturemaxx AG

Christian Kerbetz Head of
Infrastructure

at picturemaxx since 2018
"Our goal is to stay at the forefront of technology and client services. Fast-evolving and ever-increasing demands on bandwidth and systems availability mean we must constantly reassert our expertise and state-of-the-industry leadership. We succeed by combining the latest technologies with tried and tested customer service and craftsmanship, and by focusing on next-level cyber security. But the most crucial element of our approach is a skilled, motivated, cooperative team devoted to the success of your business."

Photos: © Lisa Hantke

Marcus Zelend Team Lead R&D
MAM/DAM

at picturemaxx since 2009
"As specialists in Framework and Core Development, we are architects, rather than developers, because we provide strong foundations for our products. Our goal is to achieve multi-level structures for high flexibility and scalability at an early stage to eliminate interference effects, as they inevitably arise in dynamic technology environments."

Photos: © Lisa Hantke

Britta Milde Head of Marketing

at picturemaxx since 2003
"Over the past decades, several new movements in our culture have been coined, such as “The Experience,” “The Risk,” or “The Multi-Option Society.” Perhaps the most relevant is “The Information Society.” Whether you believe this to be a myth or a temporary phenomenon, what is clear is that we live in an age of communication with unprecedented access."

Simone Kolb Head of Sales

at picturemaxx since 2002
“As a pure technology company, we have to constantly be aware that the success of our customers is paramount and therefore defines the true success of our own products. That is why my definition of sales is quite simple: We are the permanent representation of the interests of the market inside of our own company.”

Marcin Czyzewski Management Board
CTO

at picturemaxx since 2016
"The picturemaxx Media Network is a model of success; it’s a great value to customers and improves their daily work. Because of our technology, infrastructure and innovation, using the network is both powerful and efficient. Our job is to reinvent our solutions constantly, always building new features and optimizing existing ones. As part of this process we’re always evaluating and acting on customer feedback, as well as changes within the industry."

Gerhard Feigl Board Member
CEO

at picturemaxx since 2019
"Digital images are more than just a combination of zeros and ones. They make everyday things visible and show very special moments. A good picture conveys pure emotion. With our media network and our services, we help ensure that storytellers from editorial, advertising and social media fields can bring radiance to their stories. As a proven expert in the field of stock images, we are a fantastic partner to those who are looking for images or selling them."

Corporate Responsibility

picturemaxx has established its own high business standards and principles. We know that certain behavior may have a negative impact in every sector if it does not consider the needs of the society in general as well as each of its individual members. We also know that showing integrity and consideration towards others will make our business much more productive and effective in the long term. Therefore, we commit ourselves to act according to the following four principles:

Our principles of conduct for business

We conduct our affairs with integrity, fairness and transparency.
We comply with all legal requirements.
We do not tolerate any form of corruption – directly or indirectly.

Principles regarding our relationship with our employees

We treat people with respect, decency and fairness.
We help employees develop their potential.
We encourage all employees to develop their relevant skills and advance their career.
We offer a healthy, safe and pleasant work environment.

Principles regarding our relationship with society as a whole

We honor and respect everyone.
We act against xenophobia and discrimination in all its forms.
We are in favour of and do support the mechanisms of a social market economy.
We ensure that society as a whole benefits through our actions and our presence.

Principles regarding our relationship with the environment

We comply with local environmental regulations.
To the extent that is practically achievable we will reduce any negative impact caused by our activities on the environment to a minimum.
Our hardware infrastructure fulfills strict requirements surrounding the optimization of energy consumption.

Milestones

1983 Launch in the German media market under the APIS brand German physicist Ulf Merbold goes to space in the Columbia shuttle Photo: ddp images
1993 Launch of the world's first online picture-research tool Birthing of the European Union Photo: Corbis / Matton Images
2001 Founding of picturemaxx AG with the merging of Cydelion and APIS Apple‘s first iPod comes to market Photo: Shutterstock
2003 Launch of the picturemaxx data center and ASP solutions Finding Nemo is in movie theaters Photo: Walt Disney Co; EVERETT COLLECTION / action press
2007 Launch of the my-picturemaxx media search engine Sebastian Vettel makes his Formula 1 debut Photo: Vetta / Getty Images
2010 Launch of picturemaxx BACKSTAGE and forming of picturemaxx international The Munich Oktoberfest is 200 years old Photo: Shutterstock

Facts & Figures

More than

0

picturemaxx customers

More than

0

Gigabyte of Data in the picturemaxx Data Center

More than

0 Mil.

media files in the picturemaxx Data Center

Guess what? This animated boxes took seconds to make in BACKSTAGE.

More than

0

daily downloads via picturemaxx Systems

More than

0

daily search requests via picturemaxx Systems

Awards

IT-Bestenliste in der Kategorie E-Commerce

my-picturemaxx is one of the leading products in this area.
Certificate of Reliability „CrefoZert“ by Creditreform

Just 1.7% of all German companies currently achieve this rating.
„TOP 100“ im Innovationswettbewerb

picturemaxx belongs to the 100 most innovative companies in Germany.
Best Employer ITK 2016

picturemaxx belongs to the best employers in ITK in Germany.
"Best Solvency" credit seal from Euler Hermes

Proves outstanding creditworthiness and a high transparency level.
National Champion of the European Business Award

With this title, BACKSTAGE ranks among the most innovative software solutions in Germany.

About picturemaxx

Network, innovator, idea generator

Transparency, Speed and Responsiveness

Operator of IT infrastructure and services in the cloud

Integrator of users and applications

picturemaxx AG show all »

picturemaxx AG

Milestones