FUNCTIONAL ORGANIZATION PICTUREMAXX AG

The organizational structure of picturemaxx AG is a matrix model in which the tasks are divided up according to performance and object principles.

In this case, the performance principle means the orientation of each organizational unit to its tasks (the vertical structure); the object principle means orientation to the work object by object managers (the horizontal structure).

The organization is based on well-qualified employees, who have highly-developed communication and team skills and supports flexible and innovative responses to problems. The discipline-specific line management function and the organizational management powers fall under the authority of the functional entities. The object managers fill positions using only specialized employees from the vertical structure and these positions are limited in duration to the work object or project duration. Decision making powers that relate to the work object are divided between the functional entities and the object managers for the duration of the object.

The intensive exchange of information between functional entities and object managers is intended as a means of ensuring higher-quality decisions.

The underlying principle informing the picturemaxx AG matrix organization is the clear definitions of problems and a highly developed process architecture model.

Units

Business Administration

The organizational unit Business Administration is responsible for the commercial administration within the company and a running office routine.

Main duties are

  • Business management (HR, lesgislation, accounting)
  • Office organization
  • Document, information and process management
  • Controlling of quality management system


Most important internal process and communication interfaces

  • Sales
  • Marketing
  • Operations
  • Technology
  • Quality Management
  • Product Management


Most important external interfaces

  • Clients
  • Partners
  • Suppliers and service providers
  • Stockholders


Job positions in the organizational unit Business Administration are

  • Business Administration Manager
  • Business Administration Specialist

Sales

The organizational unit Sales is responsible for the selling of products and services of the company as well as customer relationship management.

Main duties are

  • Identifying and aquisition of prospects
  • Planning of sales activities
  • Permanent support and consulting of customers
  • Specification of supporting marketing activities


Most important internal process and communication interfaces

  • Business Administration
  • Marketing
  • Operations
  • Quality Management
  • Product Management


Most important external interfaces

  • Clients
  • Partners


Job positions in the organizational unit Sales are

  • Head of Sales
  • Sales Consultant

Marketing

The organizational unit Marketing is responsible for corporate communications, providing of information for prospectives, customers and further market actors as well as supporting services for the sales unit.

Main duties are

  • Planning and fullfilling of communication, marketing, public relations, event and CI/CD concepts
  • Planning and fullfilling of supporting services for the sales unit
  • Providing, updating and distributing of information and presentations (products, services, company)
  • Direct marketing, online marketing


Most important internal process and communication interfaces

  • Business Administration
  • Sales
  • Operations
  • Quality Management
  • Product Management


Most important external interfaces

  • Clients
  • Partners
  • Suppliers
  • Media
  • Stockholders


Job positions in the organizational unit Marketing are

  • Head of Marketing
  • Marketing Specialist

Operations

The organizational unit Operations is responsible for collecting, processing, coordination and documentation of all technical and not technical internal and external requests and task in the range of licenced products, ordered services and running projects apart from tasks concerning business administration or sales, which will be handled by the organizational units Business Administration or Sales.

Main duties are

  • Providing of support and service
  • Consulting
  • Advising and training
  • Project and information management


Most important internal process and communication interfaces

  • Business Administration
  • Sales
  • Marketing
  • Technology
  • Quality Management
  • Product Management


Most important external interfaces

  • Clients
  • Partners


Job positions in the organizational unit Operations are

  • Head of Operations
  • Technical Consultant

Technology

The organizational unit Technology is responsible for development, further developments and continuous improvements of the picturemaxx software for ongoing operations and professional services of the picturemaxx media centers as well as the provision and maintenance of the IT infrastructure within the company.

Main duties are

  • Programming of the picturemaxx application software and interfaces
  • Continuously provision of new features and updates
  • Provision of the necessary server infrastructure and the picturemaxx application software as a service, as well as monitoring all server services, maintenance, security
  • Provision and support of the corporate IT infrastructure as well license management


Most important internal process and communication interfaces

  • Operations
  • Quality Management


Most important external interfaces

  • Clients
  • Suppliers and Service Providers


Job positions in the organizational unit Technology are

  • Head of Technology
  • Software Engineer

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